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Norton Neighborhood Nutrition Network

The Norton Neighborhood Nutrition Network guided by the
San Bernardino County Department of Public Health Nutrition Program utilized the 5 P’s of social marketing (product, price, place, promotion and policy) to mobilize Latino mothers to promote increased consumption of vegetables and to advocate for environmental, organizational and policy changes in support of healthy eating and physical activity. Partner agencies and community members were involved in planning, implementing, and evaluating project components.
Target Population
Spanish speaking women with
children attending schools in the
San Bernardino Joint Unified
School District

Behavioral Objective (Product)
To increase vegetable consumption
by one serving per day