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Tools & Strategies

The Latino 5 a Day Campaign uses a combination
of culturally and linguistically appropriate mass
media and community-based strategies
to communicate the 5 a Day and
physical activity messages to Latino
adults and their families. The Latino
5 a Day Campaign supports and
enhances activities conducted through
direct health services providers organizations,
community groups, and 5 a Day partners through the
following channels:

Festivals
Retail
Farmers’ Markets/
Swap Meets

Media
Partners/Coalition

Leticia S. Allen, B.S.
Health Education Specialist I
San Bernardino County
Department of Public Health
351 N. Mt. View, Room 104
San Bernardino, CA
92415-0010
Phone (909) 387-6851
Fax (909) 387-6899
lsalazar@dph.sbcounty.gov