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Latino 5 a Day Campaign
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The Latino 5 a Day Campaign is a statewide, bilingual public health initiative led by the California Department of Health Services and
administered by the Public Health Institute in cooperation with the National 5 a Day Program. The Campaign was created in 1994 to encourage Latinos to consume 5 or more serving of fruits and
vegetables everyday as part of a healthy lifestyle to reduce the
risk of diet-related chronic diseases, especially cancer and heart disease. Funding for Campaign is provided from the United States Department of Agriculture, and the California Endowment.
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The Latino 5 a Day Mission:
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Is to encourage Latino adults and
their families to consume 5 or more
servings of fruits and vegetables
and be physically active at least
30 minutes every day. |
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Leticia S. Allen, B.S.
Health Education Specialist I
San Bernardino County
Department of Public Health
351 N. Mt. View, Room 104
San Bernardino, CA
92415-0010
Phone (909) 387-6851
Fax (909) 387-6899
lsalazar@dph.sbcounty.gov |
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Target Audience
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Primary: Spanish-language dominant and acculturated,
English-speaking Latino adults and their families.
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Secondary: Intermediaries who can effectively facilitate
communication of the Latino 5 a Day message (retail,
community leaders, partners, health providers, nutritionist, government agencies, educational outlets).
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