The Latino
Campaign
implements
merchandising
& promotional
activities at
supermarkets and
neighborhood stores
throughout Riverside and San
Bernardino Counties.
Retail Promotional Program:
At supermarkets and neighborhood
stores, the Community Health Leaders
conduct food demonstrations, share Latino healthy recipes, distribute educational materials and distributes promotional
items to Latino shoppers.
Retail Merchandising Program:
The 5 a Day and physical activity messages are presented on bilingual point-of-sale materials, recipes, and signage that are displayed by retailers throughout the Riverside and San Bernardino Counties.
Leticia S. Allen, B.S.
Health Education Specialist I
San Bernardino County
Department of Public Health
351 N. Mt. View, Room 104
San Bernardino, CA
92415-0010
Phone (909) 387-6851
Fax (909) 387-6899 lsalazar@dph.sbcounty.gov
